Biggest buy now, pay later (BNPL) apps in Sweden 2015-2023, based on downloads
Klarna downloads were the highest of all BNPL apps found in Sweden, although its competition was not far behind in the fourth quarter of 2024. This is according to research into approximately 150 different apps that either offer buy now, pay later directly, or are closely affiliated with it. Sweden's main BNPL app is, naturally, Klarna, as it comes from this country. There are other options available in Sweden, however. Walley is a BNPL payment method exclusive to the Nordics region. Qliro focuses mainly on Sweden when it comes to buy now, pay later. Zaver is a Swedish fintech that offers both contactless cards and BNPL solutions for websites.